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Valloni / News  / WOMEN’S ELITE SPORTS REVENUES ON THE RISE
9 April 2026

WOMEN’S ELITE SPORTS REVENUES ON THE RISE

According to figures released by the Deloitte Sports Business Group on 8 April 2026, global revenues in women’s elite sports are expected to reach, at least, US$3 billion (around Sw. Frs. 2.36 billion) for the first time during this year.

This increase represents a 25% increase on the revenues of US$2.4 billion (around Sw. Frs. 1.89 billion) generated last year.

Overall, revenues in women’s elite sports rose by 248% from 2022 to 2025 and this is expected to rise to 340% between 2022 and 2026.

These updated figures and projections have been calculated based on three main categories of revenue: matchday, broadcast, and commercial.

Commercial revenue, including sponsorships, partnerships and merchandising sales, is expected to represent the largest share of revenues, namely, 45% in women’s sports this year.

According to the Deloitte predictions, broadcast revenues are expected to represent 25% of women’s sports revenues, namely, US$765 million (around Sw. Frs. 603.7 million) this year, which are, up from 23% last year.

However, matchday revenues are expected to comprise 30% of women’s sport revenues, namely, US$911 million (around Sw. Frs. 719 million), which are down from 31% last year, but, in absolute terms, represent an increase of over US$163 million (around Sw. Frs. 128.6 million).

Football and basketball are expected to remain the top revenue-generating women’s sports globally this year, with each expected to represent 35% of the total revenues.

North America is expected to remain the largest revenue generating markets for women’s elite sports, with the emergence of new leagues and increased professionalisation.

These are eye watering figures and testify to the continuing importance of women’s elite sports around the world.

We provide professional advice and assistance on all aspects of women’s elite sports, especially the resolution of disputes, and for further information email Sara Botti, Kim Gamboni and Gurur Gaye Günal at botti@valloni.ch, gamboni@valloni.ch and gunal@valloni.ch respectively.

 

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