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31 July 2025 In News

OPTIONS TO RENEW, MATCHING RIGHTS AND RIGHTS OF FIRST REFUSAL IN SPORTS MARKETING AGREEMENTS UNDER EU COMPETITION LAW

In the world of sports marketing, longevity can be a precious commodity. Sponsors seek to secure long-term visibility, whilst rights holders aim to maintain valuable partnerships. It is no surprise, therefore, that many sports marketing agreements feature familiar clauses such as options to renew, matching rights, and rights