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Valloni / Posts tagged "Sport"
3 December 2024 In News

FTA LIST EXTENDED IN FRANCE

As we have remarked elsewhere, sport and broadcasting are regarded as “a marriage made in heaven”. And this is particularly true of football coverage in France, with women’s football competitions now increasing in popularity in France and elsewhere. In June 1997, the European Parliament and the

25 November 2024 In News

MORALITY CLAUSES IN SPORTS SPONSORSHIP AGREEMENTS IN FRANCE

One of the most popular and lucrative forms of sports marketing is sports sponsorship, which, globally, is worth more than US$100 billion (around Sw. Frs. 89.37 billion), and that amount is expected to almost double by 2030! Currently, the highest paid sportsperson in the world