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Valloni / Posts tagged "ambush marketing"
2 December 2024 In News

COMBATTING AMBUSH MARKETING IN SWITZERLAND

Women’s sport continues to grow in popularity as well as in financial terms. Globally, double-digit growth is forecast for women’s sports revenues in the next 3-5 years, despite economic and geopolitical challenges facing the sports industry as a whole. As regards sports sponsorship, which is a major