25 November 2024
In
News
MORALITY CLAUSES IN SPORTS SPONSORSHIP AGREEMENTS IN FRANCE
One of the most popular and lucrative forms of sports marketing is sports sponsorship, which, globally, is worth more than US$100 billion (around Sw. Frs. 89.37 billion), and that amount is expected to almost double by 2030! Currently, the highest paid sportsperson in the world