‘Ambush Marketing’ Generally ‘Ambush marketing’ involves companies, using a variety of methods of directly and indirectly associating themselves, their products and services with major sporting events without being official sponsors of them, with a view to gaining publicity and commercial advantages, and without, in fact, paying
Major international sporting events generate considerable visibility, emotional engagement, and commercial value, making them a prime target for ‘ambush marketing’. This controversial practice, which seeks to associate a brand with sporting events without official authorisation or financial contribution, undermines the value of sponsorships and endorsements and
Swiss Olympic, the National Olympic Committee of Switzerland, together with its Industry Standard for Swiss Sport, lay down rules for governance, ethics, and quality in sports organisations, and provide guidance for all Swiss sports organisations, including clubs and event organisers, seeking funding or recognition from
VALLONI Attorneys at Law are very pleased to announce that Estelle Ivanova, Of Counsel and Head of our French Law Practice Group, has successfully completed the Inside LVMH Certificate – an intellectually enriching programme created by the LVMH Group and its iconic Maisons, including Louis Vuitton; Dior; TAG Heuer; Moët
The ticketing policies of the International Olympic Committee (IOC) have come under scrutiny in the light of a recent complaint filed by the European ticketing platform Ticombo with the European Commission. The complaint challenges the IOC ticketing and resale policies for major sporting events, notably the forthcoming 2026 Winter
The rules concerning the designation of ‘official balls’ in sports competitions, for example, in association football, tennis, or rugby union, may seem like a minor technical matter. However, these rules often intersect with European Union (EU) competition law, particularly when exclusive supply agreements or market access
On 19 March 2024 (published 12 April 2024), the Court of Appeal of ’s-Hertogenbosch (the Dutch Court) delivered a key judgment in the case of Cycling Service v. UCI and CPA, confirming that the centralised prize management (CPM) platform of UCI, the world governing body of
A recent Decision of the Italian National Federal Tribunal (TFN), Disciplinary Section, has imposed upon Italian Football Club Brescia Calcio (Brescia) a sporting sanction consisting of an eight-points deduction, to be partially served during the 2024/2025 Serie B season (four points) and, for the remainder,
Generally Players represent the main source of finance for football clubs in Italy. This is because of the lack of additional revenues from infrastructure, such as muti-purpose stadiums, which can be used to host events outside match days, as well as the lower level of sponsorship and
On 21 December 2023, the Court of Justice of the European Union (CJEU) delivered a decisive ruling in Royal Antwerp Football Club v Royal Belgian Football Association and UEFA (Case C-680/21) (Royal Antwerp case), addressing the legality of “home-grown players” rules under European Union (EU) law. The concept