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ATHLETICS: CASTER SEMENYA CASE

The South African Olympic champion runner, Caster Semenya, has won a partial victory at the European Court of Human Rights, in a judgement handed down on10 July 2025, in her long legal fight against the World Athletics sex eligibility rules. In a majority ruling of 15-2,

KIM GAMBONI JOINS OUR LAW FIRM

Valloni Attorneys at Law, are very pleased to announce that Kim Gamboni has joined the Zurich office of our Law Firm. She is a Swiss attorney specialising in litigation, sports arbitration, and business consulting for international high-net-worth clients. She brings with her valuable experience, gained in the

COMBATTING AMBUSH MARKETING IN TÜRKİYE

  Introduction Sponsorship‑based marketing has become integral to contemporary advertising practice, prompting non‑sponsor enterprises to associate themselves with high‑profile sporting events through indirect promotion. These so‑called ambush marketing strategies can distort consumer perception and erode the exclusive commercial value purchased by official sponsors. Although Türkiye has not enacted a statute devoted

Combatting Ambush Marketing under EU Competition Law

As major international sporting events attract growing commercial interest, the legal implications of ambush marketing have become increasingly significant under EU competition and consumer law. Ambush marketing refers to any attempt by a brand to associate itself with a major event, such as the Olympic

COMBATTING ‘AMBUSH MARKETING’ IN GERMANY

‘Ambush Marketing’, which is often described as ‘clever marketing’, may assume many forms including: Using official sports events imagery, logos, or slogans without permission; Advertising near to sports events venues, potentially implying an official association with those events; and Creating marketing campaigns that leverage sports

COMBATTING AMBUSH MARKETING IN THE UNITED KINGDOM

‘Ambush Marketing’ Generally ‘Ambush marketing’ involves companies, using a variety of methods of directly and indirectly associating themselves, their products and services with major sporting events without being official sponsors of them, with a view to gaining publicity and commercial advantages, and without, in fact, paying