On 23 June 2025, the European Commission (Commission) unconditionally cleared the acquisition of Dorna Sports by Liberty Media under Council Regulation (EC) No 139/2004 on the control of concentrations between undertakings (the EU Merger Regulation).
The notified transaction, submitted under Article 4 of the EU Merger Regulation, involved Liberty
The South African Olympic champion runner, Caster Semenya, has won a partial victory at the European Court of Human Rights, in a judgement handed down on10 July 2025, in her long legal fight against the World Athletics sex eligibility rules.
In a majority ruling of 15-2,
Valloni Attorneys at Law, are very pleased to announce that Kim Gamboni has joined the Zurich office of our Law Firm.
She is a Swiss attorney specialising in litigation, sports arbitration, and business consulting for international high-net-worth clients.
She brings with her valuable experience, gained in the
VALLONI Attorneys at Law recently achieved a significant outcome in criminal proceedings before the Court of Milan, securing a full acquittal for a Swiss-resident defendant charged with the unlawful possession of firearms, an offence classified as particularly serious under Italian criminal law.
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Introduction
Sponsorship‑based marketing has become integral to contemporary advertising practice, prompting non‑sponsor enterprises to associate themselves with high‑profile sporting events through indirect promotion.
These so‑called ambush marketing strategies can distort consumer perception and erode the exclusive commercial value purchased by official sponsors.
Although Türkiye has not enacted a statute devoted
Procedural rules for CAS ad hoc divisions - FIFA Club World Cup 2025 and UEFA Women's EURO 2025
01.07.2025 15:30
The Court of Arbitration for Sport (CAS) has published the procedural rules for an ad hoc Division established for the UEFA Women’s EURO 2025, starting tomorrow until
On 17 June 2025, the Court of Arbitration for Sport (CAS) dismissed the appeal brought by Drogheda United FC, an Irish football club, challenging the UEFA decision to exclude the Club from the 2025/26 UEFA Conference League. The decision was based on Article 5.01 of the UEFA
As major international sporting events attract growing commercial interest, the legal implications of ambush marketing have become increasingly significant under EU competition and consumer law. Ambush marketing refers to any attempt by a brand to associate itself with a major event, such as the Olympic
‘Ambush Marketing’, which is often described as ‘clever marketing’, may assume many forms including:
Using official sports events imagery, logos, or slogans without permission;
Advertising near to sports events venues, potentially implying an official association with those events; and
Creating marketing campaigns that leverage sports
‘Ambush Marketing’ Generally
‘Ambush marketing’ involves companies, using a variety of methods of directly and indirectly associating themselves, their products and services with major sporting events without being official sponsors of them, with a view to gaining publicity and commercial advantages, and without, in fact, paying
