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Valloni / News
3 July 2025 In News

COMBATTING AMBUSH MARKETING IN TÜRKİYE

  Introduction Sponsorship‑based marketing has become integral to contemporary advertising practice, prompting non‑sponsor enterprises to associate themselves with high‑profile sporting events through indirect promotion. These so‑called ambush marketing strategies can distort consumer perception and erode the exclusive commercial value purchased by official sponsors. Although Türkiye has not enacted a statute devoted

29 June 2025 In News

Combatting Ambush Marketing under EU Competition Law

As major international sporting events attract growing commercial interest, the legal implications of ambush marketing have become increasingly significant under EU competition and consumer law. Ambush marketing refers to any attempt by a brand to associate itself with a major event, such as the Olympic

29 June 2025 In News

COMBATTING ‘AMBUSH MARKETING’ IN GERMANY

‘Ambush Marketing’, which is often described as ‘clever marketing’, may assume many forms including: Using official sports events imagery, logos, or slogans without permission; Advertising near to sports events venues, potentially implying an official association with those events; and Creating marketing campaigns that leverage sports

27 June 2025 In News

COMBATTING AMBUSH MARKETING IN THE UNITED KINGDOM

‘Ambush Marketing’ Generally ‘Ambush marketing’ involves companies, using a variety of methods of directly and indirectly associating themselves, their products and services with major sporting events without being official sponsors of them, with a view to gaining publicity and commercial advantages, and without, in fact, paying

23 June 2025 In News

COMBATTING AMBUSH MARKETING IN FRANCE

Major international sporting events generate considerable visibility, emotional engagement, and commercial value, making them a prime target for ‘ambush marketing’. This controversial practice, which seeks to associate a brand with sporting events without official authorisation or financial contribution, undermines the value of sponsorships and endorsements and

23 June 2025 In News

REGULATION OF SPORT IN SWITZERLAND

Swiss Olympic, the National Olympic Committee of Switzerland, together with its Industry Standard for Swiss Sport, lay down rules for governance, ethics, and quality in sports organisations, and provide guidance for all Swiss sports organisations, including clubs and event organisers, seeking funding or recognition from

19 June 2025 In News

ESTELLE IVANOVA GAINS LVMH CERTIFICATE

VALLONI Attorneys at Law are very pleased to announce that Estelle Ivanova, Of Counsel and Head of our French Law Practice Group, has successfully completed the Inside LVMH Certificate – an intellectually enriching programme created by the LVMH Group and its iconic Maisons, including Louis Vuitton; Dior; TAG Heuer; Moët

16 June 2025 In News

TICKETING RESTRICTIONS AND EU COMPETITION LAW

The ticketing policies of the International Olympic Committee (IOC) have come under scrutiny in the light of a recent complaint filed by the European ticketing platform Ticombo with the European Commission. The complaint challenges the IOC ticketing and resale policies for major sporting events, notably the forthcoming 2026 Winter