{"id":24278,"date":"2025-06-29T19:40:05","date_gmt":"2025-06-29T17:40:05","guid":{"rendered":"https:\/\/valloni.ch\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/"},"modified":"2025-06-29T19:40:21","modified_gmt":"2025-06-29T17:40:21","slug":"combatting-ambush-marketing-in-germany","status":"publish","type":"post","link":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/","title":{"rendered":"COMBATTING \u2018AMBUSH MARKETING\u2019 IN GERMANY"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24275\" src=\"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1.jpg\" alt=\"\" width=\"601\" height=\"344\" srcset=\"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1.jpg 1792w, https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1-300x171.jpg 300w, https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1-1024x585.jpg 1024w, https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1-768x439.jpg 768w, https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1-1536x878.jpg 1536w, https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1-345x198.jpg 345w, https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1-700x400.jpg 700w, https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1-1100x629.jpg 1100w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/p>\n<p>\u2018Ambush Marketing\u2019, which is often described as \u2018clever marketing\u2019, may assume many forms including:<\/p>\n<ul>\n<li>Using official sports events imagery, logos, or slogans without permission;<\/li>\n<li>Advertising near to sports events venues, potentially implying an official association with those events; and<\/li>\n<li>Creating marketing campaigns that leverage sports events\u2019 popularity without actually being an official sponsor.<\/li>\n<\/ul>\n<p>In Germany, \u2018Ambush Marketing\u2019 is\u00a0mainly regulated by the Act Against Unfair Competition (UWG), and Intellectual Property Law, especially trademarks, logos and copyright related to the sports events.<\/p>\n<p>The UWG aims to prevent companies from unfairly benefiting from the reputation of others, including official sponsors of major sports events.<\/p>\n<p>In particular, exploiting or impairing the reputation of official sports events or their sponsors, or creating a misleading impression of an official association with sports events, when such association does not, in fact, exist, constitutes an unfair commercial practice under the UWG.<\/p>\n<p>Companies engaging in \u2018Ambush Marketing\u2019 may be liable for damages to sports events organisers or their official sponsors, who have paid substantial sums for the privilege.<\/p>\n<p>Also, in certain cases, \u2018Ambush Marketing\u2019 can result in criminal charges, particularly if infringements of intellectual property rights associated with the sports events are involved.<\/p>\n<p>Apart from bringing civil proceedings for damages through the Courts, sports events organisers may also, for example, seek \u2018cease and desist\u2019 orders requiring the culprits to terminate forthwith their \u2018Ambush Marketing\u2019 activities.<\/p>\n<p>Also, sports events organisers may set up so-called &#8222;clean zones&#8220; around sports events venues, with a view to restricting advertising from non-sponsors of their sports events.<\/p>\n<p>Sports events organisers in combatting \u2018Ambush Marketing\u2019 need to be as creative and resourceful as the companies themselves who are engaged in all forms of \u2018Ambush Marketing\u2019!<\/p>\n<p><strong>We advise on all aspects of combatting \u2018Ambush Marketing\u2019 in Germany, including taking legal proceedings, and further information may be obtained by emailing, Oliver Fischer, the Head of our German Desk, at <a href=\"mailto:fischer@valloni.ch\">fischer@valloni.ch<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Ambush Marketing\u2019, which is often described as \u2018clever marketing\u2019, may assume many forms including: Using official sports events imagery, logos, or slogans without permission; Advertising near to sports events venues, potentially implying an official association with those events; and Creating marketing campaigns that leverage sports&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-24278","post","type-post","status-publish","format-standard","hentry","category-news-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMBATTING \u2018AMBUSH MARKETING\u2019 IN GERMANY - Valloni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COMBATTING \u2018AMBUSH MARKETING\u2019 IN GERMANY - Valloni\" \/>\n<meta property=\"og:description\" content=\"\u2018Ambush Marketing\u2019, which is often described as \u2018clever marketing\u2019, may assume many forms including: Using official sports events imagery, logos, or slogans without permission; Advertising near to sports events venues, potentially implying an official association with those events; and Creating marketing campaigns that leverage sports...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/\" \/>\n<meta property=\"og:site_name\" content=\"Valloni\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/x.com\/lucienvalloni?s=21&amp;t=gsdDE--5p_Q9GnLZfeueXg\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-29T17:40:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-29T17:40:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Valloni\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valloni\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COMBATTING \u2018AMBUSH MARKETING\u2019 IN GERMANY - Valloni","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/","og_locale":"de_DE","og_type":"article","og_title":"COMBATTING \u2018AMBUSH MARKETING\u2019 IN GERMANY - Valloni","og_description":"\u2018Ambush Marketing\u2019, which is often described as \u2018clever marketing\u2019, may assume many forms including: Using official sports events imagery, logos, or slogans without permission; Advertising near to sports events venues, potentially implying an official association with those events; and Creating marketing campaigns that leverage sports...","og_url":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/","og_site_name":"Valloni","article_publisher":"https:\/\/x.com\/lucienvalloni?s=21&t=gsdDE--5p_Q9GnLZfeueXg","article_published_time":"2025-06-29T17:40:05+00:00","article_modified_time":"2025-06-29T17:40:21+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1.jpg","type":"image\/jpeg"}],"author":"Valloni","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Valloni","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/#article","isPartOf":{"@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/"},"author":{"name":"Valloni","@id":"https:\/\/valloni.ch\/#\/schema\/person\/6e8ad10059beb6c5cf0940154ba02b16"},"headline":"COMBATTING \u2018AMBUSH MARKETING\u2019 IN GERMANY","datePublished":"2025-06-29T17:40:05+00:00","dateModified":"2025-06-29T17:40:21+00:00","mainEntityOfPage":{"@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/"},"wordCount":322,"publisher":{"@id":"https:\/\/valloni.ch\/#organization"},"image":{"@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/#primaryimage"},"thumbnailUrl":"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1.jpg","articleSection":["News"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/","url":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/","name":"COMBATTING \u2018AMBUSH MARKETING\u2019 IN GERMANY - Valloni","isPartOf":{"@id":"https:\/\/valloni.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/#primaryimage"},"image":{"@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/#primaryimage"},"thumbnailUrl":"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1.jpg","datePublished":"2025-06-29T17:40:05+00:00","dateModified":"2025-06-29T17:40:21+00:00","breadcrumb":{"@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/#primaryimage","url":"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1.jpg","contentUrl":"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/06\/Combating-Ambush-Marketing-VALLONI-2025-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/valloni.ch\/de\/2025\/06\/29\/combatting-ambush-marketing-in-germany\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/valloni.ch\/de\/"},{"@type":"ListItem","position":2,"name":"COMBATTING \u2018AMBUSH MARKETING\u2019 IN GERMANY"}]},{"@type":"WebSite","@id":"https:\/\/valloni.ch\/#website","url":"https:\/\/valloni.ch\/","name":"Valloni","description":"Attorneys at Law | Rechtsanw\u00e4lte","publisher":{"@id":"https:\/\/valloni.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/valloni.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/valloni.ch\/#organization","name":"VALLONI Attorneys at Law","url":"https:\/\/valloni.ch\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/valloni.ch\/#\/schema\/logo\/image\/","url":"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/08\/Valloni_negative_NoPayoff_RGB-scaled.png","contentUrl":"https:\/\/valloni.ch\/wp-content\/uploads\/2025\/08\/Valloni_negative_NoPayoff_RGB-scaled.png","width":2560,"height":1810,"caption":"VALLONI Attorneys at Law"},"image":{"@id":"https:\/\/valloni.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucienvalloni?s=21&t=gsdDE--5p_Q9GnLZfeueXg","https:\/\/www.linkedin.com\/company\/valloni-attorneys-at-law\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/valloni.ch\/#\/schema\/person\/6e8ad10059beb6c5cf0940154ba02b16","name":"Valloni"}]}},"_links":{"self":[{"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/posts\/24278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/comments?post=24278"}],"version-history":[{"count":1,"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/posts\/24278\/revisions"}],"predecessor-version":[{"id":24279,"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/posts\/24278\/revisions\/24279"}],"wp:attachment":[{"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/media?parent=24278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/categories?post=24278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valloni.ch\/de\/wp-json\/wp\/v2\/tags?post=24278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}