{"id":23590,"date":"2025-02-27T07:54:26","date_gmt":"2025-02-27T06:54:26","guid":{"rendered":"https:\/\/valloni.ch\/2025\/02\/27\/milano-cortina-2026-organising-committee-unveils-its-official-motto\/"},"modified":"2025-05-04T16:28:59","modified_gmt":"2025-05-04T14:28:59","slug":"milano-cortina-2026-organising-committee-unveils-its-official-motto","status":"publish","type":"post","link":"https:\/\/valloni.ch\/de\/2025\/02\/27\/milano-cortina-2026-organising-committee-unveils-its-official-motto\/","title":{"rendered":"MILANO CORTINA 2026 ORGANISING COMMITTEE UNVEILS ITS OFFICIAL MOTTO"},"content":{"rendered":"

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The Organising Committee of the 2026 Winter Olympic and Paralympic Games has this week unveiled the event’s official motto: ‚IT’s Your Vibe<\/em>‚, described as a dynamic concept that places people at the centre of the Games.<\/p>\n

According to the Organising Committee: „‚IT’s Your Vibe‘ symbolises the shared energy that defines the spirit of the Games and allows each person to find their own connection with the event<\/em>„.<\/p>\n

And adds:<\/p>\n

\u201cThe 2026 Games will be a great shared experience that will celebrate the energy, passion, and connection between people. ‚IT’s Your Vibe‘ is also a communication ecosystem that adapts to each story and emotion, making everyone who loves the Games protagonists<\/em>.“<\/p>\n

One of the motto\u2019s novel features is its versatility.<\/p>\n

As a modular concept and, depending upon the message to be conveyed, it is claimed that it can transform phrases like ‚IT’s Talent – IT’s Your Vibe<\/em>‚ to highlight the athletes‘ skill; or ‚IT’s Creativity – IT’s Your Vibe<\/em>‚ to focus on imagination.<\/p>\n

It can also reflect the excitement and intensity of the competition with expressions like ‚IT’s Energy – IT’s Your Vibe<\/em>‚.<\/p>\n

The ‚IT‘ element not only refers to its meaning in English but also alludes to\u00a0Italy<\/a>\u00a0and, at the same time, to Milano Cortina 2026.<\/p>\n

Again, according to the Organisers:<\/p>\n

„It captures the values, style, and DNA of the Games and the communities that will host them. ‚IT’s Milan – IT’s Your Vibe‘, ‚IT’s Cortina – IT’s Your Vibe‘ and many other variants will allow expressing the identity of each venue and each sport within the same unifying spirit<\/em>.“<\/p>\n

The motto will also apply to the winter sports, allowing combinations, such as ‚IT\u2019s Figure Skating – IT\u2019s Your Vibe<\/em>‚ or ‚IT\u2019s Para Alpine Skiing – IT\u2019s Your Vibe<\/em>‚, thereby highlighting the diversity of the sporting disciplines that form part of the Games. Additionally, it can reflect fundamental Olympic values, such as inclusion, sustainability, and excellence.<\/p>\n

Furthermore, claim the Organisers:<\/p>\n

„Wherever it is used, the motto will be a symbol of unity and shared excitement. Everyone in the world will be able to recognise themselves in the Games and make them their own<\/em>.“<\/p>\n

The Milano Cortina Winter and Paralympic Games will take place from 6 to 22 February 2026 and it will be interesting to see the extent of the motto\u2019s use as a marketing tool for promoting the Games.<\/p>\n

For further information on how our Law Firm can professionally assist stakeholders in the Games, please e-mail the Head of our Italian Desk, Sara Botti, at botti@valloni.ch<\/a>.<\/strong><\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

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